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People perceive bias in the absence of bias. I remember in 2004 when Bush was re-elected, the local paper ran with the headline "Four More Years" and a smiling picture from Bush's victory party.

People wrote in and complained that it was a biased headline. They had imagined that the editor who wrote that wrote it with a heavy heart - even though Bush supporters themselves were chanting "four more years" to rally the troops at campaign events.



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